The retail industry spends millions on retail design that engages customers while also imprinting key concepts on customers influencing their purchases and their behaviors while shopping. As a former sales trainer, I am interested in this and am learning more about using the same principles in influencing behavior in my classroom. Don't believe me? Take a look at this:
https://www.q20lab.com/retail-environment-design-upcoming-trends Think about this: When you go out to eat on date-night, you usually go to a restaurant that isn't a fast food place. Fast-food restaurants work hard to get your money quickly while luxe restaurants look forward to you sticking around a bit more. Consider how differently the two types of eating establishments convey their purpose and impact your behavior. Fast food has bright colors, bright lights, a menu that is usually posted somewhere, comfortable but not too comfortable seats. Date-night restaurants have different lighting, different textures and most of all a different price point and selection. C'mon, admit it: you act differently in one than the other. And you're supposed to. These spaces are designed to influence your behavior and buying practices. As I reflect on this, I think about how poorly used most educational spaces are. Too often, the emphasis is on decoration not design. Yet this is one of a teacher's most valuable tools - their classroom that can impact a student's ability to learn and engage. Over the next few posts, I'm going to share ideas, including some from my own, that are designed to capture and engage students for learning.
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